The Virtual Ticket by Paul W. Richards Book Review

The Virtual Ticket by Paul W. Richards is a practical how-to guide for those looking to make their mark in live streaming. Its concise, informative, and authoritative approach to the topic makes it a must-read for those starting out on social media.

As a content creator that is trying to set foot in the Internet business, this book could not have come at a more appropriate time. Divine providence, maybe? I’m still a little wet behind the ears. I’ve already released a few podcast episodes, and two vlogs on YouTube and have yet to release a “live” version of something.

Before I read this book, I was pretty sure that live streaming was a thing of the past. The days of live news reporting on ABC, CBS, and NBC are long gone. People watch the news on their time now. That’s what YouTube is for. Gone are the ratings-smashes of Sunday night television, and if you missed your shows, tough. That’s what NetFlix is for. People watch TV on their own time. Nobody cares about watching it as it happens.

Or so I thought.

It seems that with the rise of Twitch and the gradual bland corporatization of YouTube (fallout from the T-Series/PewDiePie subscription war), a new trend is right around the corner. It seems the best way to curb corporate entities from taking over the content creation market, is to live stream. Corporations can’t live stream, they’re not even people! It seems this content creation strategy will be embraced by more and more creators since the “little guy having a shot” holds emotional relevance to everybody.

But anyway, I don’t want to take too much attention off of Mr. Richards’ book. I’m merely providing a little background as to why live streaming will matter more in the years ahead. As I read his book, it started to make sense as to why live streamers gain so many views, even if their videos are over an hour-long (well beyond the suggested 5-minute limit). People are not watching these after they happen, they’re watching them in real-time and that’s where the great bulk of views and ad revenue comes in. The book’s title refers to the commodity that allows you to access these events over the internet in real-time (“virtual tickets“).

It seems counter-intuitive, right? As I said, the ongoing trend is people watching things on their own time. It seems the said trend is now going in reverse! Viewers want to feel they’re part of an event happening miles away. It’s the experience that counts. Jump out of a plane with a parachute, go bungee jumping, it’s the thrill that creates the memory.

Mr. Richards provides precise details on equipment handling in a very accessible way. Even if you never studied theatre, you’ll still find yourself engaged and informed. He also provides excellent marketing strategies to get the word out before the event happens. The writing feels very textual, but it’s a short read backed up with images and graphs that drive the lesson home.

Highly recommended if you’re starting out in content creation. It’s important to know that the real money will be in live streaming and this book is essential reading.

Rating: 5/5

Get The Virtual Ticket on Amazon

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