The Success Incite by Tornike Minadze – Review

I won’t lie, I’m a sucker for self-help books. I always feel rejuvenated in the middle and the end, albeit for a short time. After reading a few of these books myself a few years ago, I’ve realized it’s really in my hands to succeed in life. It’s not in the hands of an author. Further, every individual is different and they need to find their own muse.

That’s not to say that self-help books can’t be valuable! They’re actually very good stepping stones!

Anyway, The Success Incite by Tornike Minadze is a quick read and decent collection of feel-good quotes and case studies, even if some of the cases are commonly-known. (E.g. Steve Jobs’ commencement speech, the “flow” concept by Mihaly Csikszentmihalyi, etc.) A lot of what the author references is somewhat cliched, though still useful if the reader is looking for a basic understanding of personal drive and ambition.

However, the book’s main weakness is it’s missing a key ingredient: an identity. The author doesn’t introduce himself to the reader in the beginning of the book. The author doesn’t tell the reader who he is, what he does for a living, or why we should listen to him. The only semblance of an identity is the author mentioning taking an Agile course somewhere. 

The reader needs to hear anecdotes from the writer in order to feel invested (“I was living in my car when I was 20 but started my own business and I now live in a mansion in Malibu.”). Okay, that was an extreme example, but this is how the author personally connects with the reader.

In Joe Plumeri’s book The Power of Being Yourself, he included a wealth of anecdotes that allowed the reader to learn something new: they weren’t just reading a self-help book, they were reading an autobiography. They learned about Plumeri’s rise to the top at Willis Holdings. They learned about how he transformed the company’s culture. They also learned about the tragic death of his son, and the feeling of regret he carries. Plumeri made himself the authority in his book and the reader knew it.

Every self-help book needs an identity to make it stand out from the crowd of other self-help books. Without an identity, it’s going to fall flat.

The book has a solid foundation, but it could use more. Still a decent read.

Purchase book on Amazon

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